Conference Sessions By Day

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SATCON 2006

Conference Sessions By Day

When attending SATCON you have access to the sessions within the SATCON Track as well as all sessions presented at Content & Communications World. You can view the SATCON track below or click here to view the complete conference offerings at Content & Communications World. To view a list of speakers click here. Speakers and sessions will be updated weekly, please check back for the most current information.

Wednesday, November 29, 2006

8:00 - 8:55 AM

Fundamentals of Satellite Communications Systems - Part 1

Open to Conference Attendees Only!

Track 0: General Session

This 2-hour seminar is addressed to government and enterprise professionals who need an introduction to satellite communications. The first hour will cover satellite basics including orbits, frequencies, digital transmission techniques and ground station technology for point-to-point, point-to-multipoint and full-mesh satellite communications networks. The second hour will discuss applications for communications satellites - including mission-critical private networks, disaster recovery, rural telephony and multicast. The seminar will conclude with an overview of recent and proposed communications satellite systems. This seminar will provide an understanding of when to use satellites and how satellites both compete and coexist with terrestrial communications. The attendee will obtain a knowledge of terminology and concepts that will be addressed in more detail during the two days of the SATCON Conference.

SPEAKERS:

Burt H. Liebowitz, Principal Network Engineer, MITRE Corporation

9:10 - 10:00 AM

KEYNOTE PRESENTATION:

David Hill: Why HD is the Road to Financial Nirvana

Open to All Attendees!

10:30 - 11:45 AM

Leveraging Your Investment and Extending Your Network's Reach

Open to Conference Attendees Only!

Track 1: Enterprise

So you have invested in a satellite network, now what? Leverage your investment. Organizations use their existing satellite network infrastructure to add applications and provide enhanced services. Learn how you can use technologies and readily available satellite solutions to add value -- from distance learning to digital signage; from domestic to global sites; from data to VoIP.

SPEAKERS:

Jim Brzycki, Vice President & General Manager, Wachovia Corporation

Alan Langford, Network Manager, Internal Communications, JCPenney

Mark Lalley, CIO US Fuels, BP America

Dan Wisneski, Global Leader, GE Broadcast Network

MODERATOR:

Richard Van Deusen, Managing Director, Media Strategies, Inc

Disaster Response: The Role of Satellite Communications

Open to Conference Attendees Only!

Track 2: Government & Military

Recent disasters such as the Hurricanes Katrina and Rita are compelling reasons to implement satellite-based solutions during disaster response. Satellite communications are critical for the humanitarian, relief and emergency management sectors but they are often overlooked. What is their role in disaster response and how can the latest technological advances be implemented to better meet the needs of the emergency management sectors.

SPEAKERS:

Dale Barr, Chief of the Advanced Technology Section with the, National Communications System's Technology and Programs Division

Michael Gray, CEO, Global Relief Technologies

COL James P. Kohlmann, S&T Advisor, Command & Control Directorate, NORAD USNORTHCOM

Greg Tune, Lead Program Manager Disaster Assessment/GIS, American Red Cross Preparedness & Response Operations

MODERATOR:

David Hartshorn, Secretary General, Global VSAT Forum

HDTV - Creating Efficient and Affordable Models for Single Distribution

Open to Conference Attendees Only!

Track 4: HD World

For many services, their initial HD network origination launches were created to operate in parallel with the existing SD services. To avoid potential compromise of the viewer experience in HD or SD and to protect the revenue from the SD audiences a largely separate technical operation may have been created. HD viewership and ad revenues are growing and with the pending transition of the majority of the audience from SD to HD there are significant challenges in protecting both services and reducing operating and support costs. The executives on this panel have faced these issues and will share their challenges, experiences, and thoughts on issues ranging from program acquisition, production, distribution to affiliates, origination and transmission.

SPEAKERS:

Darcy Antonellis, Executive Vice President, Distribution and Technology Operations, Warner Bros.

Richard Friedel, EVP & General Manager, Fox Networks Operations & Engineering

Glenn Reitmeier, Vice President, Technology Standards, Policy and Strategy, NBC Universal

MODERATOR:

Clyde Smith, SVP Global Broadcast Technology and Standards, Turner Broadcasting System, Inc.

12:15 - 12:55 PM

Inmarsat Broadband Global Area Network (BGAN)

Open to Conference Attendees Only!

Track 0: General Session

In April 2006, Inmarsat launched its mobile broadband service across the Americas.
Inmarsat�s Broadband Global Area Network (BGAN) is the world�s first mobile communication service to provide both voice and broadband data simultaneously through a single, truly portable device on a global basis. It is also the first to offer guaranteed data rates on demand.
Join our forum to understand how these small lightweight satellite terminals provide access to corporate networks, email, the internet, large file transfers, audio and video streaming � at speeds up to 492 kbps!

SPEAKERS:

Frank August, Director, Business Development - Americas, Inmarsat

1:15 - 2:15 PM

Challenges of Changing Technology: Real and Perceived

Open to Conference Attendees Only!

Track 1: Enterprise

How are enterprises dealing with the challenges of integrating and managing IP networks, operating a network by managing to an IT contract, integrating IP satellite networks, and upgrading or living with legacy software and hardware? Are service providers responding to the requirements involved in content management? Learn how enterprises are dealing with these challenges and finding solutions to meet their requirements.

SPEAKERS:

Lenny Guglielmi, Director, Network Engineering, GTECH Corporation

John Kealey, CEO, iDirect Technologies

Alan Langford, Network Manager, Internal Communications, JCPenney

David Myers, Senior Vice President of Marketing & Corporate Development, Spacenet

MODERATOR:

Michael K. Tippets, President & COO, Helius

Transformational Communications Architecture and SATCOM's Role in the GIG

Open to Conference Attendees Only!

Track 2: Government & Military

Net-Centric Operations, Integration and Networks are key to enhanced Warfighter capabilities. Satcom is arguably the most crucial element of the Global Information Grid for the Warfighter. This session will examine the end-to-end Satcom component of the GIG, today and moving forward, including TSAT, MUOS, Gap Filler, JTRS, wireless and information assurance. Which new technologies in voice, data and video delivery are in place now and which technologies do we need to acquire? What are the technical and integration challenges and what role will commercial technologies play? How do DHS and FEMA integrate with other Federal, State and Local agencies?

SPEAKERS:

Patrick M. Kern, Deputy to the ASD (NII) / DoD CIO for Enterprise-Wide Systems Engineering, Office of the Assistant Secretary of Defense Networks & Information Integration

CAPT Douglas S. Schroeder USN, Director, National Security Space Office

Richard A. Williams, Vice Principal Director Global Information Grid Enterprise Services Engineering, Directorate, Defense Information Systems Agency (DISA)

Abbas Yazdani, President and CEO, Artel, Inc.

MODERATOR:

Michael P. Regan, United States Air Force Senior Intelligence Service (SIS) Senior Leader, Communications Systems Aquisition and Operations Directorate, NRO

IPTV: Technology Migration, Media Overhaul or What?

Open to Conference Attendees Only!

Track 3: Media & Entertainment

Telephone, satellite and cable companies plus the emerging broadband video sector are on different timetables to launch IPTV services. This session will examine the efficiencies of IPTV delivery and how IPTV platforms can shift the programming balance, moving beyond linear content to interactive and on-demand services. The expert panelists will also delve into the implications for network management, advanced codecs (such as MPEG-4 and beyond) and the transition process from today�s TV technology. IPTVs emergence opens the door for new alliances between satellite companies and terrestrial service providers; this panel will interpret the key ingredients of this migration.

SPEAKERS:

Frank Boersma, Director � Video Network Services, STB and In-Home Network Engineering, Verizon Communications

Mark C. Ellison, SVP Business Affairs & General Counsel, NRTC

Bryan McGuirk, Senior Vice President, North American Media Services, SES World Skies

Nancy Li, CEO, KyLin TV

MODERATOR:

Steve Hawley, Editor, IPTV News

2:30 - 3:30 PM

Satellite vs. Web-based Training: The E-learning Technology Conundrum

Open to Conference Attendees Only!

Track 1: Enterprise

How can companies best meet their training requirements? With the convergence of television and computer, the Internet and traditional delivery methods and the proliferation of technologies and viewing devices, there are a wide selection of approaches and methods to get training and information to the targeted audience. Learn how a number of organizations are accomplishing their business objectives through a blended approach of satellite, Internet and other innovative methods and how you can identify which approaches work best for your organization.

SPEAKERS:

C. Ramiro Banderas, Director Media Services, Rollins/Orkin

Joanne Cuddihee, Project Manager, Anheuser-Busch Training and Development

Philip Westfall Ph.D., Director, Air Technology Network Program Management Office, Air University, Department of the Air Force

MODERATOR:

Randy Palubiak, President, Enliten Management Group

Changing Channels - The Evolving Content Distribution Process

Open to Conference Attendees Only!

Track 3: Media & Entertainment

Programmers are no longer just providing content for their traditional �channels" but are developing new business models that utilize a wide range of new technologies to reach non-traditional "channels" like the Internet, VOD, mobile & wireless. The term "changing channels" represents a metaphor for this quickly evolving distribution process. How are content providers scaling assets to meet the requirements needed to reach these new channels? This panel will explore the opportunities and challenges inherent in the changing landscape of media and entertainment.

SPEAKERS:

Jacob Arback, President, The Africa Channel

Bryan C. Fails, VP Operations Technology R & D, Scripps Networks

Rob Hayes, Senior Vice President and GM Digital Media, Showtime Networks Inc.

John Honeycutt, Executive Vice President, Media Technology and Operations, Discovery Communications, Inc.

MODERATOR:

Brent Stranathan, VP, East Coast Operations, CBS

HD Sports from the field � Origination, Production, Editing, Broadcast Center Studio Integration and Transmission

Open to Conference Attendees Only!

Track 4: HD World

HD Sports broadcasts have quickly become the norm, and are leading the way for other live events broadcast in HD. But the majority of viewers are still watching HD sports programming in SD. Origination, production, editing, integration and transmission issues challenge the networks as they forge ahead. How do you shoot an event for HD and SD? What are the options with terrestrial and satellite backhaul and connectivity? How are some networks using HD and SD transmission and production experts in the same truck? What new modulation schemes are being used? How do standards in other countries pose challenges with international broadcasts? This session features presentations from CBS, ESPN, NBC and Turner Sports, who will address a variety of issues, and discuss conceptual plans, lessons learned, and how different networks are addressing the same problems. A question and answer period will follow.

SPEAKERS:

Kenneth Aagaard, EVP Operations, Engineering and Production Services, CBS Sports

David Mazza, Senior Vice President Engineering, NBC Olympics

Tom Sahara, Sr. Director of Turner Sports IT and Remote Operations, Turner

Kevin Stolworthy, Sr. VP Operations & Creative Services, ESPN

MODERATOR:

Jay Adrick, Vice President Broadcast Technology, Harris Corporation

4:00 - 5:00 PM

Contingency, Backup and Recovery

Open to Conference Attendees Only!

Track 1: Enterprise

Are corporations and broadcasters prepared for the communications outages that can result from natural disasters or terrorist attacks? Hear how major networks have implemented plans to reduce their susceptibility to disasters or satellite losses, and to be prepared to continue to carry out their missions and stay on the air regardless of the circumstances. How are enterprises protecting their primary telecom infrastructures? Learn from those who have done it how satellite solutions are being designed to avert loss of critical communications systems.

SPEAKERS:

James Brink P.E., Principal Chief Engineer, Ground Systems Engineering, XM Satellite Radio Inc.

Robert J. Ross, Senior VP, East Coast Operations, CBS Broadcasting, Inc.

Dave Thurber, Manager - Enterprise Telecommunications, State Farm Insurance Companies

Brian Gottbetter, Global Director, IP Product Management, Global Crossing

MODERATOR:

David Cavossa, Executive Director, Satellite Industry Association

Waiting for MILSATCOM: Commercial Systems and the Next Three Years

Open to Conference Attendees Only!

Track 2: Government & Military

New technologies and components of the MILSATCOM program will eventually enhance the DOD�s Warfighter capabilities. Since they are years away, what systems and technologies have been effectively deployed in the last year and what new commercial systems will Warfighters rely on over the next 1-3 years while we wait for the eventual MILSATCOM deployments? With proven commercial technologies including C, Ku, X, and Ka band providing the majority of the bandwidth for current net centric warfare, the next phase requires increasing involvement with commercial vendors to expand battlefield network capabilities. Speakers will report on progress made and immediate to mid-term challenges and enhancements where commercial SATCOM will play an increasing role. What commercial technologies does the Military need today to improve military communications systems?

SPEAKERS:

Vice Admiral Nancy E. Brown, Director, Command, Control, Communicatioins and Computer Systems (C4 Systems), The Joint Staff

COL Richard A. Davis, Deputy CIO/ Chief Strategic C4 Plans and Policy, CENTCOM

Col James E. Haywood, Deputy for Space Aquisition, Office Under Secretary of the Air Force

CAPT John W.R. Pope, III, USN, Program Manager, Communications Program Office

Col. Thomas D. Shearer, Chief, Strategy & Planning Integration Division, National Security Space Office

MODERATOR:

Mary Ann Elliott, Chairman of the Board, Arrowhead Global Solutions, Inc.

Contingency, Backup and Recovery

Open to Conference Attendees Only!

Track 3: Media & Entertainment

SPEAKERS:

James Brink P.E., Principal Chief Engineer, Ground Systems Engineering, XM Satellite Radio Inc.

Robert J. Ross, Senior VP, East Coast Operations, CBS Broadcasting, Inc.

Dave Thurber, Manager - Enterprise Telecommunications, State Farm Insurance Companies

Brian Gottbetter, Global Director, IP Product Management, Global Crossing

MODERATOR:

David Cavossa, Executive Director, Satellite Industry Association

Real World Challenges of Delivering Surround Sound for Digital Television

Open to Conference Attendees Only!

Track 4: HD World

How do the requirements vary between live and pre-recorded programs? What is Dolby E, and can't I just use PCM? Is it really possible to create programs that will play back across an increasingly varying consumer equipment landscape? Can all of the sources of audio/video synchronization (lip sync) be identified and solved? Is it possible to solve the age-old Loud Commercial problem with just metadata, or is additional processing necessary in some cases? How does legacy two-channel programming fit into a 5.1 channel world? In the expanding channel universe, do more efficient alternatives exist for delivery of 5.1 channel audio to consumers? These difficult questions must be considered every day by professionals charged with delivering spectacular audio content to match stunning high definition video. Join a panel of pioneering broadcasters and technologists who have developed the techniques being used today, including the systems, standards, and techniques that make HD Audio possible. Learn about the difficult problems and challenges that still exist, how to overcome them, and what alternatives the future may hold. An invaluable question and answer period will follow what promises to be a lively, engaging and controversial discussion.

SPEAKERS:

Tim Carroll, President, Linear Acoustic

Rocky Graham, Director of Broadcast Products, Dolby Laboratories, Inc.

Robert Seidel, Vice President, Advanced Technology/Engineering, CBS

Jim Starzynski, Principal Engineer and Audio Architect, NBC - Universal Advanced Engineering

Emory Strilkauskas, Associate Director, Transmission Contribution Services, ESPN

Robin Thomas, Group Director, Engineering, ABC Broadcast Operations & Engineering

MODERATOR:

Roger Charlesworth, President, Charlesworth Media

Thursday, November 30, 2006

8:00 - 8:55 AM

Fundamentals of Satellite Communications Systems - Part 2

Open to Conference Attendees Only!

Track 0: General Session

SPEAKERS:

Burt H. Liebowitz, Principal Network Engineer, MITRE Corporation

9:00 - 10:00 AM

KEYNOTE PRESENTATION:

The NEW Improved Satellite Industry: View from the Top

Open to All Attendees!

The satellite industry has gone through dramatic changes in the last year. Newly approved mergers and acquisitions have shifted the landscape and are expected to result in a stronger, more profitable industry. More IPOs and consolidations are anticipated in both the FSS and MSS sectors. The senior executives of the top companies in the business will discuss these changes and the impact they are likely to have on the services they provide, the customers and the industry.

10:30 - 11:30 AM

Digital Signage, The Business Model

Open to Conference Attendees Only!

Track 1: Enterprise

New technologies like TIVO are causing a sea change in advertising and marketing. Retailers, the hospitality industry, and Government Agencies are building out-of-home networks, using dynamic digital media to reach their customers wherever they are. How soon is this market going to grow into the multi-billion dollar market that has been projected? Through the advancements and enhancements of technologies and delivery solutions, the market has conditioned itself for video and rich media applications. Very simply, digital display systems are virtually everywhere. As organizations understand how to get the best return from the investment for their displays, they�ll recognize the value of satellite-based networks for the delivery of their content, such as: centralized control; consistent and reliable delivery; timely and immediate updates; and live communications. Bottom line, in comparison to the development and display of video and rich media content, the delivery is the least costly component � So, why not make it the best, most robust and effective solution available: Satellite?

SPEAKERS:

Beth Corbett, Vice President, Nielson Media Research

Laura Davis-Taylor, Founder and Principal, Retail Media Consulting

Warren Harmon, Head of Video, Photography and Videoconferencing, Mayo Clinic

Paul Ryan, Director of Store Design, Tweeter

MODERATOR:

Emil Regard, EVP, Sola Communications

IP to the Edge and Networks on the Move

Open to Conference Attendees Only!

Track 2: Government & Military

Recently developed Network on the Move capabilities are crucial to military tactics and strategies. Warfighters now have distributed connectivity to receive information via satellite including archived data, intelligence information and strategic direction from various command levels located on other continents. Network connectivity can now be established quickly wherever it is needed, on the move and in the battlefield. What new IP video, voice and data capabilities are currently in use and what technologies will we see in the immediate future? How can IP networks remain secure against emerging information warfare threats?

SPEAKERS:

COL Charles Dunn, Director, Battle Lab Fort Gordon, US Army

Captain David Joseforsky, SATCOM, Program Manager Communications, Marine Corps Systems Command

CW3 (RET) Joseph Kobsar, Senior Vice President, Segovia Global IP Solutions

Carl Swenson, Program Director, SATCOM and Space Systems, Space and Terrestrial Communications Directorate, CERDEC

Dan White, Vice President, Engineering, Datapath

MODERATOR:

Joseph Pelton, Ph.D., Director, Space & Advanced Communications Research Institute (SACRI), George Washington University

Newsgathering - The Cost Complexity Multiplier

Open to Conference Attendees Only!

Track 4: HD World

The penetration of high definition production has been steadily increasing since 1998 when the networks began to offer their prime time programming in high definition. Most recently live Sporting events have made the transition to high definition. One of the last remaining genres to make the transition to high definition is news. With the advent of low cost high definition camcorders and the Nextel frequency relocation agreement, which will replace the broadcasters ENG microwave equipment with digital radios, HD newsgathering is becoming technically possible and economically viable. This session will review the progress in the area of high definition newsgathering and discuss the experiences of stations that have already made the transition to HD ENG.

SPEAKERS:

David Converse, VP Operations, Director of Engineering for ABC owned stations, ABC

Jeff Johnson, Vice President, Technology, Gannett Broadcasting

Peter Sockett, Director of Engineering, WRAL and WILM

MODERATOR:

Robert Seidel, Vice President, Advanced Technology/Engineering, CBS

11:45 AM - 12:30 PM

KEYNOTE PRESENTATION:

Dan Rather: Tour of World Horizons

Open to All Attendees!

This keynote session will provide a sketch of world power relationships--the U.S., China, Russia, the Middle East, and the war on terrorism, as well as technology's impact on Big Power relationships and international relations.

1:30 - 2:15 PM

KEYNOTE PRESENTATION:

Government & Military Keynote

Open to All Attendees!

Satellite communications continue to be an increasingly crucial element of DoD communications from the battlefield to the Pentagon and the Oval Office. Furthermore the Global war on Terrorism (GWOT) has significantly increased the DoD�s SATCOM requirements and use of Commercial SATCOM to supplement MILSATCOM. Ms. Cowen-Hirsch, Director of the newly established Program Executive Office for SATCOM, Teleports and Services (PEO-STS), will speak about the current MILSATCOM capabilities and planned upgrades; as well as use of commercial SATCOM bandwidth and COTS technologies. She will also discuss the acquisition of IT services and use of DoD Gateways (Teleports) to provide reach-back communications for the Warfighters.

1:30 - 2:30 PM

Media Food Chain

Open to Conference Attendees Only!

Track 3: Media & Entertainment

The media food chain that links content creators to content consumers keeps getting more complex as media outlets multiple, digital formats proliferate and new management and distribution technologies gain acceptance. In a non-linear, multi-platform, multi-distributor world, will media companies increasingly turn to outsourcing to meet their needs? Or will they instead seek to bring their requirements in-house in a vertical integration play? The outcome will change the balance of power between content creators, networks, distribution vendors and the network affiliate/MSO/IPTV provider. What will be the impact on the satellite service provider? Will they see their offerings become commodities, or will they become value-added partners controlling more links in the chain?

SPEAKERS:

Louis DiMauro, Vice President Sales, North America, Ascent Media Network Services

John Honeycutt, Executive Vice President, Media Technology and Operations, Discovery Communications, Inc.

Barbara Jaffe, Senior Vice President, Advanced Technology and Operations, Home Box Office

Gwynne McConkey, Senior Vice President, Operations, Information Systems & Technology, Lifetime Entertainment Services

MODERATOR:

Robert Bell, Executive Director, Society of Satellite Professionals and World Teleport Association

Technical Challenges in HD Content Production and Distribution

Open to Conference Attendees Only!

Track 4: HD World

The challenge of integrating HD production, origination and distribution systems loom large for media companies, particularly where Media Operations are performing 24/7 mission-critical SDTV Operations in its current and core process today. It impacts the entire television "food chain", including, infrastructure (e.g., real estate, air conditioning, power systems), technical and engineering systems (e.g., HDTV routing, distribution, monitoring, transmission, etc.), production (aspect ratio management, graphics, etc.), new digital workflow and the creative process, all of which, have significant impact to the bottom line. Our expert panel will explore these issues, share their experiences in managing the transition of the television process from SDTV to HDTV, and tell us why they believe HDTV will be an important component of the future digital television landscape.

SPEAKERS:

Dominic Ambrosio, Vice President, Studio Operations, HBO

Ed Delaney, VP Operations, YES (Yankee Entertainment and Sports) Network

Mark Narveson, Sr. Director, Live Production Systems, Grass Valley

Bill Shanahan, VP Transmission Operations, ESPN

MODERATOR:

Rich Wolf, Vice President, Telecommunications & Affiliate Services, ABC Television Network

2:30 - 3:40 PM

Think Tank 2006: A Discussion of Industry & Military Cooperation

Open to Conference Attendees Only!

Track 2: Government & Military

Which COTS products and services does the military need now, and what new technologies should be developed by commercial firms for military applications? How can vendors learn specifics of future military requirements so their R&D departments can start developing new technologies? How can commercial providers better communicate with the military to work together adapting commercial systems for use in Military, FEMA, DHS and other government applications?

SPEAKERS:

Otto W. Hoernig, III, President and CEO, Trace Systems

Gary Martin, Director, Communications Electronics, Research Development & Engineering Center, US Army Research Development and Engineering Command

Kenneth Miller, President, Globecomm Systems

Shaum Mittal, Chief, Lead System Engineering Office, Prgrm Exec Office- Satellite, Transport & Services (PEO-STS) Directorate DISA

COL Patrick H. Rayermann, Chief, Space and Missile Defense Division, Army G-3/5/7

MODERATOR:

Pravin Jain, Ph.D., Vice President and Chief Scientist, LinQuest Corporation

2:40 - 3:40 PM

What Lies Ahead? Innovative Solutions for the Enterprise

Open to Conference Attendees Only!

Track 1: Enterprise

What are the hot technologies coming up and how can you take advantage of them? Hear how users are planning to implement innovative service offerings such as VoIP, hybrid mobile/terrestrial networks, MPEG4, and others that are just off the drawing board.

SPEAKERS:

Marc Agnew, Vice President of Broadband Systems, ViaSat

Ali Asghar, VP Corporate Development, MSV

Michael Cook, Senior Vice President, HUGHES

George N. Spohn, Vice President, Business Development, Americas, Thrane & Thrane Inc.

MODERATOR:

Armand Musey, President, Near Earth, Ltd.

The Next Generation Content Distribution Backbone: Will it be Satellite?

Open to Conference Attendees Only!

Track 3: Media & Entertainment

Since the late 1970�s satellite services have been a primary platform to distribute high quality television content to consumers either via broadcasters, cable system operators or, in the case of DTH providers, directly to consumers. The overall, efficiency, reliability and effectiveness of the satellite technology is a well documented model and continues to be the most effective point to multi-point, high-quality content distribution technology currently available. But can satellite services continue to compete with the bandwidth power of terrestrial based systems for the delivery of high quality content, particularly HDTV, in the future? And if on-demand, non-linear and interactive models are important parts of the future media landscape; will the �one way� nature of the satellite technology impede the ability for satellite systems to be part of future content distribution platforms? These are just some of the questions and/or topics that will be explored by our expert panel as we seek to better understand how satellite service providers may have a place in the content distribution backbone of the future.

SPEAKERS:

Mike Antonovich, The Space Connection

Jerry Butler, Senior Director of the Interconnection Replacement Office, PBS

Michael Kelly, Executive Vice President, Fixed Satellite Services and DISH Network Service LLC, Echostar

Ryan Korte, Chief Architect, Vyvx

Kurt Riegelman, Senior Vice President, Global Sales, Intelsat

MODERATOR:

Rich Wolf, Vice President, Telecommunications & Affiliate Services, ABC Television Network

4:00 - 5:00 PM

Dual Use of Commercial Technologies to Meet Military and Government Requirements

Open to Conference Attendees Only!

Track 2: Government & Military

The infusion of commercial standards and technologies such as DVB/RCS and IP has already provided significant enhancements in the capabilities of current commercial and military systems. New and emerging requirements associated with Airborne Intelligence, Surveillance and Reconnaissance (AISR), Communications on the Move (COTM), Direct Video Broadcast (DVB) and other high data needs of military, government and commercial users can be most efficiently met by new high-bandwidth systems operating in the Ka (30/20 GHz) band. Which standards and technologies being developed for commercial Ka band are applicable for use in the adjacent military Ka band? Speakers will address the technology readiness and infusion into the design of emerging Ka band systems for military, commercial and various, state, local and federal agencies for a multitude of applications.

SPEAKERS:

Vincent Cirelli, Deputy Director, Secretary of Defense Communications

Maj Brian R. Denman, Commercial SATCOM Strategic Systems Manager, United States Strategic Command / J66

Kay Sears, President, Intelsat General

Kai Tang, Division Director for Navy Satellite Communications, Navy Communications Program Office PEO C4I

MODERATOR:

COL Patrick H. Rayermann, Chief, Space and Missile Defense Division, Army G-3/5/7

Advertising and HD - the Advertisers' Responsibility. Where are all the HD Ads?

Open to Conference Attendees Only!

Track 4: HD World

As HD programming becomes more prevalent, what�s missing from most broadcasts is commercials in HD. Why aren't marketers showing their ads in HD?
The stock answer to that question has been a familiar combination of cost, audience, and content. It's too expensive, not enough people are watching, and broadcasters have been slow to accept commercials in HD, or so we've all heard many times over. But the real reasons -- and the issues facing marketers, agencies, broadcasters and even consumers --are much more complex.
Agencies complain that even though they often shoot in HD and film, they send commercials in SD because broadcasters make it too difficult with technical variations from network to network. Meanwhile, broadcasters say marketers� expectations are too high in what for them is a difficult and expensive HD transition. Still, both agree progress needs to be made as more and more consumers who watch in HD are getting annoyed when their amazing viewing experience is marred by grainy, boxed commercials. This session will bring together broadcasters, ad agencies, and technology providers for a lively discussion of just what's going on and what's being done to bring more HD ads into the TV-viewing mainstream.

SPEAKERS:

Carole Gall, Senior Partner, Director of Broadcast Production, JWT

Karl Meisenbach, Director of Advertising, HDNet

Neil Nguyen, Executive Vice President, Sales & Operations, DG FastChannel

David Perry, Director of Broadcast Operations, Saatchi & Saatchi

Derek Smith, Senior Vice President, Level 3 Content Markets

MODERATOR:

Beth Snyder Bulik, Technology Reporter, Advertising Age

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